Welcome services with physical presence in the centre of Oslo.

Background for the procurement

Oslo Business Region AS (OBR) has a new assignment and a broader mandate from the owner of Oslo municipality. The company shall contribute to good and sustainable business development as well as profiling Oslo internationally with special emphasis on attracting international investors, talent and visitors. 

Visitors need relevant information about the destination, such as available transport, activities and overnight stays. Oslo needs to provide this information in order to facilitate visitors experiencing the destination as attractive, contribute to sustainable development in the visitor industry and economic growth. 

We need to physically offer this service so that national and international visitors can obtain easily accessible information. International tourism picked up globally in 2024 and the number of journeys across borders with an overnight stay or more was 1.4 billion. According to estimates, 103.9 million overnight stays were registered and a total consumption of NOK 145.5 billion from Norwegian and foreign holiday and business travellers in Norway (Innovation Norway). Oslo had over 2 million overnight stays from foreign tourists in 2024, an increase from the previous year and in 2024 there were 220,000 people who used the tourist information office. 

Purpose and scope
The objective of the procurement is to ensure professional, accessible and relevant welcome services for visitors to Oslo, through physical tourist information that contributes to:

* A general and positive experience for visitors upon arrival and during their stay

* Increased value creation for local business, tourism and cultural actors

* Contribute to increased use of sustainable and local services and attractions 

* Strengthen the destination's reputation and hospitality.

* Personal service builds trust and provides a better connection to Oslo