Open Competition for the Provision of Creative Campaign Services 496

Operating within an increasingly competitive higher education landscape, the University aims to strengthen its recognition, relevance, and distinctiveness among domestic and international audiences. The last significant market research carried out across the institution was more than 10 years ago. Maynooth University seeks: • Evidence-based insights on perceptions, competitive positioning, and market dynamics. • A compelling brand strategy grounded in research. • A creative campaign that communicates a clear, differentiating narrative