Invitation to Tender for Understanding the future of Poitín within the drinks category in Ireland and US Market.

Bord Bia are looking to appoint a research partner agency to carry out category strategy development for Poitín in the domestic and US market. Please note that while the US is the key market, it is important that Poitín makers can provide evidence of ‘proof on concept’ with domestic sales. If budget allows, we would also like this research to cover the UK market.