K26-11 Framework agreement full service agency services

The aim of the procurement is to enter into a framework agreement with one tenderer (full service agency) who can deliver comprehensive communication and media agency services in support of Kolumbus ́s business goals. The delivery shall contribute to measurable effect, high implementation ability and quick response as needed.

The contracting authority particularly needs assistance in the following main areas:
• Campaigns and communication connected to the opening and operation of Bussveien - large and small (launches, changes, hubs and customer management)
• Communication about Sykkelstamveien and the new mobility picture in the region (combination journeys, bicycles + collective, new habits)
• Reputation building and positive brand development for Kolumbus
• Strategy and measures for changing travel habits - get more people to choose collectively and bicycles
• Ongoing content production, publication and administration in social media.
• Quick response and capacity when needed (events, deviations and political/public attention)

The framework agreement includes strategic consultancy, planning, production and execution, as well as media procurements, optimisation and reporting. The contracting authority will use close and integrated cooperation, where the full service agency works together with Kolumbus ́s team and actively contributes to planning and execution.

See the tender documentation part 2 for further information on the contract's extent and content.